DStv Must Cut Prices or Lose License – Sam George Warns

The Minister for Communication, Digital Technology, and Innovation, Hon. Sam Nartey George, has issued a strong warning to MultiChoice Ghana, threatening to revoke its broadcasting license over what he described as unfair pricing practices.

The move forms part of government effort to protect consumer rights and push digital development in Ghana.

During his turn on the Government Accountability Series, the Minister revealed that MultiChoice had refused a directive to reduce subscription fees by 30% despite public concern about affordability.

“I made a formal request of 30% reduction in the package pricing and gave a deadline of July 21st for a formal response from MultiChoice,” he said.

“On the 21st of July, I received a nine-page letter detailing why they were refusing to reduce their pricing.”

According to Mr. George, the company claimed the appreciation of the cedi was a fluke and not enough reason to lower prices. He, however, described the price disparity between Ghana and other African countries as unacceptable.

“The same content in the premium bouquet that is offered to Ghanaians for $83 is offered to Nigerians for $29,” he stressed. “Enough of the mistreatment of the Ghanaian consumer.”

He announced that if DStv fails to comply, the National Communications Authority (NCA) has been instructed to suspend their broadcasting license effective August 7, 2025.

Beyond consumer protection, the Minister also unveiled key initiatives aimed at boosting Ghana’s digital economy.

He confirmed plans for TikTok to partner with the Ministry to train Ghanaian content creators on monetizing the platform.

“I’m looking forward to the TikTok partnership with the Ministry to provide capacity building for our content creators… That should happen in Q4 this year,” he noted.

Source: Liberalprint.com